Top brands building their business with memecoin

Gucci, GameStop, and Travala are some of the major brands and companies that accept Shiba Inu Memecoin (SHIB) as payment.

Cryptocurrencies are becoming increasingly popular as a means of payment, due to the speed they offer their users to complete transactions and the security and immutability of payments.

Currently, companies such as video game retailer GameStop and blockchain-powered booking platform Travala are accepting payments in digital assets, including the Shiba Inu Meme (SHIB) cryptocurrency.

Released in 2021, Shiba Inu is one of 656 memecoins listed by crypto asset pricing platform CoinMarketCap. Since its launch, the market cap of the Shiba Inu has grown exponentially, surpassing $5.2 billion at press time. SHIB is the second most capitalized memecoin, after Dogecoin (DOGE) and the 15th cryptocurrency by value in the market.

The growth and interest in this meme cryptocurrency, which enjoys the support of celebrities such as Elon Musk and one of the most active user and fan communities in the crypto industry, has prompted major brands to recognize its potential and integrate it among the payment options they offer to their customers and consumers.

Brands that accept payment with Shiba Inu

Although payments with Shiba Inu are not as popular as with other more established cryptocurrencies, such as Bitcoin (BTC) or Tether (USDT), more and more brands and businesses are accepting memecoin, allowing their customers to pay with SHIB for its products, goods or services.

In 2021, GameStop And worked They started accepting payments with Shiba Inu. The video game retailer has partnered with payment provider Flexa to support memecoin, as well as other cryptocurrencies, as a payment method in its US-based stores. Similarly, Travala, which allows its users to book hotels using cryptocurrencies, added support for SHIB after conducting a survey to find out the memecoin’s popularity on Twitter. More than 3.4 million people who are part of the SHIBArmy community have asked Travala to add payments with SHIB.

Other top brands that allow you to pay with SHIB are loyalty And Porsche. Fidinam is a global consulting firm, headquartered in Lugano, Switzerland, which in 2022 announced the adoption of Shiba Inu as a payment method, amid the growing popularity of memecoin. The Porsche subsidiary in Towson, USA, also informed its consumers that they can pay with SHIB after a partnership with the payment platform BitPay.

Payments with Shiba Inu have also arrived at the luxurious hotel W Dubai, of the W Hotels chain, last year. Likewise, according to a news report by CoinMarketCap, the Parisian restaurant The Bistro of Eléonore and Maxence He also posted a poster informing his diners about the possibility of paying for their dishes using a digital wallet and Shiba Inu.

One of the last brands to announce payments with SHIB was gucci, which introduced a pilot payment with crypto assets in five of its stores in the United States a year ago. Fashion magazine Vogue said Gucci is tapping into the crypto community’s enthusiasm for the world of fashion and luxury to test crypto payments and expand the options it offers customers.

The luxury retailer jomashopthe computer and consumer electronics store new eggice hockey team Carolina Hurricanes and the NBA basketball team, dallas mavericksThey also accept payment with SHIB.

Linda Yaccarino’s support for the SHIB

The cryptocurrency meme appears to have the support of Linda Yaccarino, who was recently appointed by Elon Musk as the new CEO of Twitter. According to @ShibBPP, Yaccarino follows the official token account on the social network.

According to other sources, Yaccarino only tracks official Shiba Inu and Dogecoin accounts and not other cryptocurrencies, leading the community to speculate about the opportunity memecoins might have with the new CEO.

Memecoins have experienced an impressive boom in recent months, mainly due to the arrival of these tokens on the Bitcoin blockchain. Although some experts criticize these digital assets for their high risk and speculation, Shiba Inu and Dogecoin have clearly appreciated, managing to position themselves among the 20 most capitalized cryptocurrencies in the market.